Total Domination is a growing sports and MMA clothing and lifestyle brand that is developing the mantra of ‘Don’t just win. Dominate!’ This is more than just a phrase for the company, who urge fighters to never give up and keep trying in the face of any adversity. The mantra itself is an example of the style of mixed martial arts, which is a skilled fighting discipline with a very competitive edge to it. The broad range of influences teamed with the superb physical fitness of its fighters mean that each fight is full of the energy and passion that is what the company’s mantra is all about.
The background of Total Domination
Total Domination was founded by two sports and fitness fanatics who wanted to show that there was more to fighting than simply the chance to fight. Their view is that MMA is about domination; trying everything and anything to succeed and gain a personal win, even if the victory is a new level of fitness or an improved skill rather than a victory in the ring.